SUPPLIER HEDGE AGAINST VOLATILE MARKET

29TH OCTOBER 2021

By, Darren Parker, Creamer Media’s Engineering News & Mining Weekly

A significant portion of steel supplier Tradecore Steel’s business stems from the Southern African Development Community (SADC) region, although the company does business in Kenya and Ghana as well.

Tradecore Steel director Anthony Hoare says this has been the strategy pursued since the inception of the company as a hedge against local market challenges.

“It provides us with a dependable revenue stream that is independent of South African market fluctuations, while providing exposure to certain sectors that are not available in South Africa,” he tells Engineering News.

Hoare highlights, for example, copper mining as a lucrative and growing sector outside of South Africa.

With electric vehicle demand on the rise, copper and other critical minerals are in high demand, spurring large-scale investments in new mines and related infrastructure in countries such as Zambia and the Democratic Republic of Congo, all of which need copious amounts of steel.

A significant portion of infrastructure investment is funded by offshore investors – with China being one of the most prominent players – and much of this is channelled into mining projects, especially critical minerals, such as cobalt, lithium and copper, he notes.

Hoare explains that the thousands of jobs created by the mining sector in Africa has led to a burgeoning middle class. Coupled with swift population growth and rapid urbanisation, Africa’s growing demand for infrastructure has opened up a wealth of opportunities for steel suppliers such as Tradecore Steel.

He notes that the gross domestic product (GDP) of most of the SADC countries has plateaued in the past few years, after enjoying a period of rapid growth in the early twenty-first century. Nonetheless, he describes the state of demand as “nice and steady”.

“Despite GDP growth rates having slowed in most SADC countries, the demand for steel still far exceeds that of South Africa, which has suffered a huge decrease in demand over the past four to five years.”

Prior to the outbreak of Covid-19, there was significant growth in the wholesale and retail sectors across Africa – attributable to urbanisation and the infrastructure boom, Hoare adds.

However, since the outbreak, this has slowed significantly, owing to the negative impact of the pandemic on the retail sector. However, a rapid rise in demand from the mining sector has taken its place, owing to global demand for battery metals and other positive commodity price fluctuations.

Hoare believes that the recovery of the African retail and wholesale sectors will depend on the success of the Covid-19 vaccination rollout and uptake across Africa.

“Africa will continue to have waves of outbreaks and consequent lockdowns until vaccinations are taken up by the majority of the population. Such rolling lockdowns will wreak havoc on Africa’s ability to recover economically,” he concludes.

EDITED BY: ZANDILE MAVUSO
CREAMER MEDIA SENIOR DEPUTY EDITOR: FEATURES

TRADECORE STEEL ACQUIRES KZN ASSETS OF GIBBSTEEL PINETOWN

TRADECORE STEEL ACQUIRES KZN ASSETS OF GIBBSTEEL PINETOWN

Acquisition increases Tradecore Steel’s processing capabilities in KZN and further consolidates the company’s Sub-Saharan footprint. 

 

The Tradecore Steel Group of Companies, based in Wadeville, Johannesburg, has acquired the KwaZulu-Natal assets of Gibbsteel, a producer of value-added steel products. 

 

The acquisition, effective 1 June 2021, sees Tradecore Steel take over Gibbsteel’s processing plant and facilities in Durban, as well as all equipment, stock, staff and clientele. The operation has been renamed accordingly, thus expanding Tradecore Steel’s South African based processing facilities, and the company’s footprint in KwaZulu-Natal.

 

Gibbsteel will continue to exist and operate from its Boksburg facilities.

 

“Gibbsteel has a great name in the industry, and we’re excited to resume their excellent work, both as producers and suppliers of world-class products,” says Jean Paul Briner, founding partner and director at Tradecore Steel.

 

“In these volatile times, we’re grateful and excited to bring on board a fantastic staff team, which has a reputation for superb customer service and producing high-quality products. We’re looking forward to bringing them into the Tradecore fold, and making their existing customers and suppliers feel like part of the family too.”

 

The facility, based in Pinetown, processes steel coil into a range of value-added steel products, including roofing profiles, slit sheets, sheets/blanking and fencing. This complements Tradecore’s production facility in Gauteng, which features five state-of-the-art processing lines.

 

“This acquisition grows Tradecore’s processing capabilities and gives us the flexibility to supply our customers according to their specific needs with reduced lead times. We’re looking forward to the opportunities this acquisition affords our business and our customers,” says Briner.

 

The Tradecore Steel Group, now in its seventh year of operation, continues to expand its footprint throughout Sub-Saharan Africa, providing expertise in the processing, trading and distribution of a wide range of steel products to the construction, mining, rail and power industries.

 

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Jean-Paul Briner, Director

Email: jp.briner@tradecore.co.za

 

Anthony Hoare, Director

Email: anthony.hoare@tradecore.co.za

TRADECORE STEEL OPENS PROCESSING FACILITY IN GAUTENG

New facility features four state-of-the-art steel processing lines

The Tradecore Steel Group, now in its fifth year of operation, continues to expand its footprint throughout Sub-Saharan Africa, providing expertise in the processing, trading and distribution of a wide range of steel products to the construction, mining, rail and power industries.

Tradecore Steel continues to operate through different product focused business partners with facilities in South Africa and Sub-Saharan Africa.

Tradecore Steel’s own portfolio includes several well-established manufacturing and trading units. Key amongst these is the company’s new steel processing facility in Gauteng, which features four state-of-the-art processing lines. The high-speed slitting line is capable of processing cold rolled, hot rolled, galvanised and slit material from 0.25mm to 4mm thick, with a production capacity of 3000 tons per month and a processing speed of 230 metres per minute.

“The slitting lines have the ability to perform decoiling and recoiling, meaning we can supply customers to their required specification with smaller coils in weights they are capable of handling,” says Jean Paul Briner, founding partner and director at Tradecore Steel.

The ultra-modern high-speed flying sheer cut-to-length line, which also has a production capacity of 3000 tons per month, can cleverly adjust its speed, allowing it to process an entire coil of strip without stopping material feed.

“With access to our own cut-to-length facilities, customers can order specific sheet lengths to maximise utility and minimise waste and losses,” continues Briner.

A third line manufactures steel flat bar ranging from 10-100mm in width and thicknesses 1.5-8mm thick, and a roofing line produces inverted box rib and corrugated roof sheeting.

“Our extra processing facilities mean we can offer increased flexibility and reduced lead-times. The speed and precision of the lines – and the resultant ability to guarantee service delivery and quality – has already unlocked a massive customer base that we did not previously have access to,” says Anthony Hoare. “We’re already in the planning stages to extend the facility and our offering soon, and have grown our fleet of trucks just to be able to fulfil delivery to our growing customer base”

The 10,000m2 facility has created 100 jobs, and runs 24 hours a day, five days a week in order to maximise efficiencies.

“During our four years as a company, we have successfully navigated several periods of market volatility, and we have never been stronger or more relevant. Our pipeline of new products and breakthrough processing lines mean that Tradecore Steel is well set to continue to meet our customers’ demands,” says Hoare.

The Tradecore Steel Group of Companies is based in Wadeville, Johannesburg with offices in Durban and Cape Town, and subsidiary offices throughout Sub-Saharan Africa.

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Tradecore Steel completes successful third year of operation

Local steel trading company consolidates its African footprint and grows its product offering and manufacturing.

Tradecore Steel (Pty) Ltd, a privately-owned steel trading and distribution company based in Wadeville, Johannesburg with offices in Durban and Cape Town, enters its fourth year of operation in November 2018.

Fundamental to the company’s success has been a two-pronged approach: consolidating the gains made over three successful years in business, as well as continually seeking to diversify its offering beyond trading and logistics and into manufacturing and processing.

Much like the strength this company’s products lend to construction projects, Tradecore Steel is built around the expertise of founding partners and directors Jean Paul Briner and Anthony Hoare, with a combined 30 years of steel industry experience

“Our approach to bulk steel trading is in some respects untraditional,” says Briner. “By using an agile approach to decision making, we’ve been able to respond to market shifts and customer needs extremely quickly and found what we believe to be a highly competitive edge. This continues to bear fruit as we reflect on three years of operation, and we’re extremely proud of what we’ve been able to accomplish.”

Though Tradecore started out as a small company, the last three years have seen it enjoy considerable growth – in manufacturing capabilities, in distribution footprint, and through the acquisition of a fleet of trucks.

“Growth of this nature can only be sustained by good people. Our staff has increased substantially over the last year, and we’re exceptionally proud to have welcomed onboard a new Financial Director in CJ Blackburn (CA),” says Hoare.

“We’re grateful to have such an energetic team that is passionate about delivering solutions that truly work for our customers. Our team’s dynamism means that we still enjoy the agility

and quick decision making of a small company but are supported by the processes and operational strength of a larger organisation.”

The company’s core offering started with bulk trading, local and cross-border logistics and distribution of steel sourced from third party producers, but in 2017 Tradecore started producing some of its own products, namely manufacturing flat bar. “We have some exciting new products and services to offer the market in the upcoming ear and look forward to growing with our customers” Says Briner.

“We’re proud to have been able to develop such a comprehensive product offering so quickly, and diversifying through the business by expanding through the supply chain is already proving itself,” says Briner. “Just as we’ve seen our disruptive approach to trading and logistics bear fruit, we’re excited to see how we can innovate in the processing and manufacturing space by looking at every aspect of the industry with fresh eyes.”

TradeCore Steel continues to strengthen its reach in South Africa and sub-Saharan Africa, and the company’s full product line can be produced, financed and transported throughout South Africa and into Zambia, Zimbabwe, Mozambique, Congo, Botswana, Namibia and Malawi.

“Although our local economy has had its ups and downs this last year, we believe there is always a market for quality services and products,” says Hoare. “Ultimately, our commitment is to ensure that we produce and deliver the highest quality product to customers when they needed – wherever they are in Africa. That’s been our recipe for success over three good years and we look forward to building a legacy of excellence in the years to come.”

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Tradecore Steel enters third year of operation

Local steel trading company’s growth shows there is no substitute for experience and expertise

November 2017 marks two full years of operation at TradeCore Steel (Pty) Ltd, a privately-owned steel trading and distribution company based in Wadeville, Gauteng.

The last two years have seen the company enjoy impressive growth, including the opening of offices in Durban and Cape Town, as well as diversifying through the value chain, with the company now also manufacturing and processing its own steel products.

“We’re extremely proud of everything we’ve been able to achieve in two short years. When we founded the company, we were fortunate to already have a quarter century of combined steel industry experience, but it’s never easy starting a new venture,” says Jean Paul Briner, who founded and directs the company with business partner, Anthony Hoare.

“When we opened our doors, we wanted to disrupt the traditional approach to bulk steel trading in South Africa and sub-Saharan Africa; by using an agile approach to decision making, we’ve been able to respond to market shifts and customer needs extremely quickly, and found what we believe to be a highly competitive edge.”

“One of the challenges of quick growth has been to maintain the dynamism that we enjoyed as a small company – necessarily, the bigger a company gets, the more challenging it is to react swiftly to change,” continues Hoare.

“We’ve worked hard to build an energetic team that is passionate about delivering solutions that truly work for our customers. By investing in people, we’ve built a strong foundation to keep expanding, without losing the core that has made us so successful – getting steel products to our customers wherever they are at the right time and at a competitive price.”

TradeCore Steel’s core offering remains unchanged: the physical bulk trading and local and cross-border logistics and distribution of steel sourced from third party producers, with financing, processing and storage also offered to customers. Products supplied include fencing, reinforcing, roofing, structural tubing and structural steel, as well as specialised mining products.

With this aspect of the business enjoying growth despite the tough economic climate, the team at TradeCore Steel hasn’t rested on their laurels, and is moving into producing their own products, namely manufacturing flat bar and processing slits and sheets.

“The decision was an easy one. We’re experts when it comes to steel, so the logical next step was to grow the business not just through bigger or more numerous supply contracts, but to diversify the business by expanding through the supply chain,” says Briner. “These new facets to the business are just the beginning, and we’re excited to take the same approach that worked for the trading side of the business and see how we can shake up the manufacturing and processing aspects of the industry.”

“It’s no secret that the South African economy has weathered some stiff blows in the last two years, and the construction industry is bearing its share of the repercussions of this,” says Hoare. “But we firmly believe that the market for quality steel products will continue to grow – what’s key is to run a lean business that is committed to delivering excellence each and every day. TradeCore Steel has been doing this for two full years, and we’re excited about what the years ahead hold for us.”

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Anthony Hoare, Director
Mobile: +27 (0)82 805 5490
Office: +27 (0)11 874 7305
Email: anthony.hoare@tradecore.co.za

Jean-Paul Briner, Director      
Mobile: +27 (0)79 511 3149
Email: jp.briner@tradecore.co.za

Terri-Lee Wynn, Marketing
Mobile: +27 (0)82 060 6998